VOTD: Werner Herzog Directs Sobering ‘Don’t Text While Driving’ PSA
Werner Herzog certainly has his playful side, but “stern and serious” might be his most natural tone. That makes him an ideal director to craft a simple but very effective message about the dangers of texting while driving. The Grizzly Man director contributes to AT&T’s “It Can Wait” ad campaign with this short promo featuring a mother and her son, who was gravely injured by a driver who failed to keep her eyes on the road. The subjects and their story are powerful, and Herzog presents them in an elegant, unforgettable manner.
By Russ Fischer